Marketing Essentials

Marketing Essentials

Price:  $199.95  $179.95           

Duration: 2 Days

Delivery methods outlined in trainer guide:  

  • Self-discovery and critique
  • Group exploration and facilitator led discussions
  • Practical exercises
  • Best practice theory exploration.

   
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Overview

This two-day training program aims to help you transition from thinking like a consumer to thinking more like a marketer. It takes a step by step approach to clearly outline the whole marketing process from market research to putting together a marketing strategy and a marketing plan. Fundamental marketing concepts will be clearly explained through discussions, examples and activities. In this program, we will also explore the dramatic changes in marketing due to the new advancements in technology, social media and the internet.

Enabling objectives:

By the end of this training course participants will be able to: 
  • Understand what marketing is and differentiate between sales and marketing.
  • Describe key marketing concepts and terminology.
  • Prepare to commission research and put together a research brief.
  • Demonstrate knowledge and practice steps needed to create a complete marketing strategy.
  • List the components of a marketing plan.
  • Recognize today’s changes in marketing in response to the rise of technology, connectivity, social media and the internet.

Who is this course for?

Marketing professionals.

Outline of topics:

The 4 Step creative problem solving and decision making process

Module 1: Marketing Primer

What is marketing?

Marketing Vs Selling.

Key marketing concepts.

The new marketing realities.

Module 4: The Marketing Plan

Why is a marketing plan necessary?

Contents of a marketing plan.

Implementation – making the marketing plan work.

Marketing plan evaluation and control.

Module 2: Marketing Research

Why marketing research is important?

Problem identification and problem solving research.

Types of research data.

Putting together a research brief and preparing to commission research.

Module 5: Marketing in a connected world

Major changes in today’s connected marketplace.

The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers)

Connectivity as the game-changer of marketing

From traditional to digital marketing

Module 3: The Marketing Strategy

Defining the Mission.

External influences / PESTLE analysis.

SWOT analysis – Strengths, Weaknesses, Opportunities and Threats.

Setting marketing objectives.

The marketing strategy and marketing mix (4P’s).

Competitive review game - A Power Point Review Game Show for a high energy ending & to recap the covered training materials.

Our Clients

Testimonials

What does the instant download package include exactly?

What does the instant download package include exactly?

  • Trainer Guide (45 Pages).
  • Student workbook (38 Pages).
  • Slide deck (41 slides).
  • Call control process reminder cards.
  • Training support documents ( Training evaluation forms, 5 certificate templates, program outline).

Plus a Big Bonus!

22 activities to use with other training programs & training materials you have.
Power Point Review Game: Review the training materials you just covered and watch excitement rise as participants compete to answer questions in a series of exciting rounds.

That’s not all, The Power Point game is fully customizable so you can easily change the questions and create other versions and other games for other training courses and training materials you teach.

Receive all source files instantly in MS Office format iconsms

Price : $199.95
               $179.95

Why buy our courseware packages?

Big Value for money

Instantly get a comprehensive and well structured training courseware materials package that includes everything you will need to run a successful and professional training program:A comprehensive trainer guide, A comprehensive workbook, Power Point slide deck, Activity & Exercise sheets, Review game.

Fully customizable

Any modifications or customiation or pesonalization of the training materials to match your specific training objectives or specific needs of your participants can be easily made since you get all source files in Microsoft office format. You have the right to make any additions or even brand your training materials package with your own brand (we only do not allow the resale of these training material packages in any way or form)

Easily add to your own materials

Our Training packages are divided into modules where each module focuses on a specific topic which makes it easy for you to tailor or customize the training materials or add to your current training courseware materials.

Exercises, Games & activities to enliven and spirit-up your training delivery

Our training packages are packed with self-discovery activities, exercises and games focusing on specific learning outcomes to enliven your training delivery and energize your participants.

End your training with a fun & competitive review exercise

Each of our training packages includes a great bonus Power Point game show that was designed to be the grand finale of your training program and keep your participants engaged to the very end. Just split your participants into teams and watch excitement rise as they compete to answer questions around your training materials for an excellent and fun way to review, recap and improve retention of the training materials covered.

Download and get it instantly

Instantly download and get your training package immediately. After purchasing off our website you immediately get a link to download everything in a zipped file. 

Fully Editable and customizable

No restrictions, full freedom to use

MS office format

Packed with activities , games and exercises

Very well organized and structured design documents

Engaging power point slide deck

Step by step comprehensive trainer guide

Competitive fun games and activities

Complete training course material package with all you need to run a great training including evaluation forms and certificates for participants.

Downloadable immediately

Get original source files

Engaging Innovative content

Based on latest training models and concepts

Specific job aids and useful forms to use back on the job (Selected training courses )

High impact visuals

Training materials that helps you create an engaging learning environment

Assessment tools (Selected training courses)

All documents in MS office format including trainer guide, slides, workbook, activity and exercise sheets and additional support tools.

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Make Your Training "STICK"

One of the best ways to make training “stick” is to allow time for participants to review material that has been presented. In fact, material that has been reviewed by participants is five times as likely to be retained as material that has not. Reviewing allows participants to “save” the information in their brains. a great technique that promotes review is to always end your training program with a competitive review game, It's fun great way to end your training on a high note and at the same time give a great wrap up and reminder of all the learning points and key concepts of the training and can help you gauge how effective the learning process was.

Easily Add Fun, Excitement & Competition To Your Class

That’s why we add a new, exciting and competitive Power Point Review Game to each of our full training packages that you can use to easily review key questions from your training program by engaging your class participants in a fun, energetic competition and ensure your they stay engaged till the very end of your training. We believe so much in this review game technique that it became part of our training packages. Now each of our Full training packages includes a Power Point Game show competitive review exercise pre-packed with questions and answer. Just run the game and watch excitement rise as teams compete to answer.

Our Clients

Testimonials
Have Questions? Need Assistance? CALL US TOLL FREE

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